Promotional Products
     
Imprint your 11 oz. Aztec Mug with your company today, advertising promotional products are a great way to promote your business.   Promotional Items or Promotional Products refers to articles of merchandise that are used in marketing and communication programs. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.

Understanding Promotional Products and how they can work for you! Promotional Items have become a necessity in operating a business. Imprinting items with your Company Logo is a constant daily reminder that your customer should use your company. Who doesn't like a stress reliever, or an organizational office gift. Add your company logo onto anything that your target customers will enjoy. Its a good idea to make sure that the promotional item that you select is a decent representation of your company and what services your company offers.

 

 
Non-Woven Shopper Tote Bag   Promotional Product Imprint - Why do we need Promotional Product Imprinting? What are the benefits of imprinting my logo on a bunch of useless stressballs that will be used as toys in an office... Promotional Items and Logo Branding, How to make sure that your logo is seen by your potential customers. Making your company logo stand out on your promotional products can be challenge.

Well, What are Setup Fees?
Setup Fees are is a Fee charged by most of our competitors to "setup" the Imprinting machines for your logo. These Fees can range from $35-$70 each item that you are purchasing. We simply DO NOT CHARGE SETUP FEES.


History of Promotional Products

The first known promotional products in the United States are commemorative buttons dating back to the election of George Washington in 1789. During the early 1800s there were some advertising calendars, rulers and wooden specialties, but there wasn’t an organized industry for the creation and distribution of promotional items until later in the 19th century.

Jasper Meeks, a printer in Coshocton, Ohio, is considered by many to be the originator of the industry when he convinced a local shoe store to supply book bags imprinted with the store name to local schools. Henry Beach, another Coshochton printer and a competitor of Meeks picked up on the idea and soon the two men were selling and printing bags for marbles, buggy whips, business card cases, ad fans, calendars, cloth caps, aprons and even hats for horses.

In 1904, twelve manufacturers of promotional items got together to found the first trade association for the industry. That organization is now known as the Promotional Products Association International or PPAI, which currently has more than 7,500 global members.

Promotional Products Industry

At one time, the use of promotional products was limited to random tradeshow giveaways and not as a part of an integrated marketing effort. Today, many more promotional products are distributed by businesses and organizations, sometimes with the assistance of a promotional consultant, to specific target markets to generate specific and measurable results.

2006 US sales of promotional products totaled $18.6 billion dollars, up from $17.8 billion in 2005. The industry is growing at a faster rate than newspaper or radio advertising and is larger than Internet Advertising ($16.8 billion), cable television ($16.9 billion), Yellow Pages advertising ($14.4 billion) and outdoor advertising ($6.8 billion). Some of the most popular promotional products sold today are Promotional Pens, Tradeshow Tote Bags, Screen Printed T-Shirts, Travel Mugs, Personalized Coffee Mugs, Promotional Key Chains, Stress Relievers, Travel Bags and Toiletry Gift Handouts.

The industry is made up of supplier companies who manufacture or import the products, inventory them and decorate them on demand. There are approximately 2,000 supplier companies and 18,000 distributors in the United States. Distributors buy from the supplier companies and sell them to the marketers who are termed "end buyers." The industry is made up of many small and entrepreneurial individuals and companies with 95% of distributor companies selling less than $2.5 million per year.

New customers who receive promotional products, on average, return sooner and more frequently, and spend more money than new customers who receive coupons. In two separate studies, SMU researchers tested whether promotional products would outperform coupons in the area of repeat business and sales. Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period.