Need ideas? Browse through hundreds of advertising campaign ideas on BIC Promotional Products like the famous BIC Stic Clic Pen, BIC Sticky Note Pads, BIC Magnets, BIC Lighters and more.

Advertising Campaign Case Studies

Accounting Firm Buys Imprinted BIC Sticky Note Notepads for Office Use
ABC Accounting Firm uses several packages of BIC® Sticky Note™ notepads weekly. Upon purchasing custom pens imprinted with their...

Athletic Organization Uses a Tennis Ball Magnet to Promote Memberships
A tennis organization has a program that allows individual non-pro players to participate in national tournaments and...

Auto Glass Company Builds Awareness of Auto Repair Service
Springtime weather patterns can change unexpectedly fast. A spur of the moment hail storm often catches people...

Auto Glass Corporation Uses a Variety of Promotional Merchandise in Stores
A large auto glass corporation with several different store locations throughout the US regularly offered all retail outlets an array of advertising products at a large...

Bakery Advertises with Magnet
A small bakery wanted to place an inexpensive item imprinted with an advertisement and location information on their counters for patrons to take...

Local Bank Uses Executive Pen to Increase Customer Base
Small local banks lose customers to large national banks every day. To stop this trend, one small bank advertised with a message that its customers were not merely...

Car Manufacturer Promotes Safety Program
A car manufacturer wanted to find a gift to promote their “Fit for a Kid” program and foster positive relationships with customers. The gift would be...

Cash Advance Company Saturates the Area with the BIC Round Stic
ABC Cash needed to quickly build awareness of their company within the community. The holiday season, their busiest time, was quickly approaching...

Computer Store Used a Writing Instrument and a ReStick to Stimulate Sales
A computer store wanted to stimulate sales and increase awareness of their products and services to both local residents and businesses. The moderate price...

Department Store Delivers Advertising Message with BIC Widebody Message Pen
A department store launched a campaign to encourage retail customers to apply for a store credit card. The store decided the BIC Widebody Message pen would be an effective...

Dietary Company Assists Sales Force with BIC Pens
A dietary company with thousands of salespeople wanted to assist the sales force in marketing products. The company decided to offer various...

Golf Course Gives BIC® Products as Gifts at Father / Son Golf Tournament
The marketing department of a golf course planning a father/son tournament and barbecue wanted to create giveaways advertising the event sponsors. They chose...

U.S. Government Agency Uses BIC® Sticky Note™ Notepads to Solicit New Business
Distributors face the daunting task of introducing themselves to all individuals authorized to make purchases whenever they acquire a new, large account. One distributor decided to...

Heavy Equipment Manufacturer Promotes New User-friendly Website with BIC Mouse Pad
A heavy equipment manufacturer wanted to announce their new website to their network of 1,200 dealers. The website was redesigned to...

Local Hospital Uses BIC Promotional Products to Promote Hospital’s Services
A hospital was concerned that local residents were unaware of the hospital’s location and services. To promote its services, the hospital turned to a local promotional products...

Moving Company Uses BIC WideBody Message Pen to Compete with National Moving Chains
A small, independent moving company relied heavily on word-of-mouth advertising due to budget limitations. The company decided to...

Newspaper Purchased BIC® Sticky Note™ Notepads as a Coupon for Local Businesses
Some small local business owners partnered with a newspaper to place a BIC® Sticky Note™ imprinted with a coupon onto the Sunday paper. The adhesive note had a...

National Safety Awareness Program Distributes Key Ring Light to Kids and Teens
Fire hazards are a major concern for a national safety awareness program for kids and adults. Many members of the audience use lighters at “pop” concerts to show...

Pharmaceutical Company Uses BIC® Sticky Note™ Combo Pack to Promote New Drug Launch
In previous drug launches, a pharmaceutical company had ordered BIC pens imprinted with its new drug name, as well as an adhesive notepad product from a...

Pharmaceutical Company Uses Steel Color Retractable Pens as Incentive to Write Prescription for New Drug Indication
A pharmaceutical company launched a new indication for a drug that had been on the market several years. The new indication proved to be much better for...

Pharmaceutical Company Uses BIC® Sticky Note™ Cubes to Increase Awareness
A pharmaceutical company wanted a creative way to present its findings from a recent medical study concerning cholesterol and...

Pharmaceutical Company Uses BIC® Sticky Note™ for New Drug Launch
A pharmaceutical company wanted to increase awareness of its new drug. It decided to create a general questionnaire that the physician could use for gathering...

Radio Station Uses the BIC Brite Liner Grip & Key Ring Light to Advertise New Programming Format
Listener ratings are the name of the game when it comes to judging the success of today’s contemporary radio stations. The popularity of a station directly affects that station’s ability to...

Radio Station Uses Pen to Increase Market Share and Stimulate Awareness of Programming among Advertisers
A radio station was looking for a promotional product to give away to listeners at an upcoming jazz festival. In addition, they wanted to be able to include the product in media kits for...

Free BIC® Sticky Note™ Combo Pack Helps Get Potential Customers to Seminars
A newly developed real estate brokerage firm merged with a mortgage/lender group to share office space. They were looking for new ways to work together and market their...

Real Estate Agent Gives Local Info to Home Owners, All in One Piece
A real estate agent came up with a great advertising piece to give away at the closing of each home that he sold. The agent always gives new home owners information on local utility companies including...

Rental Company Increases Listings by Giving Away “Two Sider” Pen
A rental company produces a monthly magazine listing local apartments, townhouses and condos for rent within a specific region for prospective renters. To encourage more...

Realtor Uses the BIC Clic Stic and BIC® Sticky Note™ Combo Pack to Increase Exposure
A realtor used the BIC® Clic Stic®/BIC® Sticky Note™ Combo pack to increase his exposure to potential new clients and differentiate himself from the competition. He imprinted...

Realtor Increases Recall with BIC® Sticky Note™ Notepads and BIC WideBody Message Pen
A real estate agency always left clients with company and contact information so that new homeowners would continue to remember them for purposes of word-of-mouth advertising...

Fast Food Chain uses Incentive to Remind Employees about Good Customer Service
The Fast Food Chain, one of the top five fast food restaurant chains in the country, was having problems with its customer service. For the past four months, managers were getting complaints about...

Pizza Chain Uses Custom Magnet to Promote Weekly Specials
With more people dining out, the competition for dining dollars is greater now than ever, especially in the pizza business. A pizza chain is trying to keep its name in front of its customers with...

Sandwich Shop Uses Mouse Pads to Promote Sales For Lunch
A sandwich shop has been in business for 60 years and has a well-established lunch crowd that is aging. The shop needs to target a younger audience that does not go out for lunch as often but...

Restaurant Builds Awareness with Pivo
Customers often walk away with restaurant’s pens after signing the credit card slip at the end of a meal. A steak house realized it might be...

Tavern Uses BIC® Sticky Note™ Combo Pack to Spin Folklore with Patrons
A tavern located in Bermuda has been well known for its seafood bisque and fun atmosphere for nearly 50 years. The tavern used the...

Cab Company Uses Tri-Stic Magnet Pen to Promote its Services
A new cab company in Chicago wanted to distinguish itself from the competition and increase call volume. The company decided to promote its...

Technology Company Uses the Message Magnet to Promote a Staff Golf Outing
A technology company planned a golf outing for its 700 employees as a team building event. The human resources department wanted to advertise the event to employees in a more creative manner than just...

Telemarketing Company Gives Worthington Collection Ball Pen to Call Recipients
The company hired a telemarketing service to call the 2,500 people listed on the inactive file. Before reading the script of questions, the telemarketer said...

Regina’s Title Company Advertises and Signs Paperwork with the Grip Roller
A title company needed a large stock of pens constantly available for clients to sign buying and refinancing paperwork. As a budget-conscious company, the firm chose the...

Towing and Service Station Uses BIC® Sticky Note™ Notepad/Pen Combo Pack to Increase Awareness of Services
Towing and service station wanted to increase awareness of their business to local law enforcement and simultaneously increase awareness of auto safety to the public. They decided the...

ABC University Promotes Safety on Campus with the Key Ring Flashlight
To promote safety on campus, ABC University provided all freshmen with dorm room keys on a Tri Stic key ring. One side was imprinted with a message reminding students to...

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