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Promotional Products Glossary - P

 

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Pad Printing
A recessed surface is covered with ink. The plate is wiped clean, yet the ink remains in the recessed area of the plate. A silicone pad presses against the plate and pulls the ink out of the recesses. The pad then moves and presses directly against the product. Pad printing is excellent for imprinting small, unusually-shaped objects for which screen-printing is not practical. Small watch dials and cylinder shapes are some examples. This is not the most highly-recommended process for imprinting large areas; screen printing is better for large areas of ink coverage. Used in plastics, paper, ceramics, glassware, wearables, leather and vinyl.

Pantone Color System - PMS Colors
Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey, USA. The company is best known for its Pantone Matching System (PMS). The idea behind the PMS is to allow designers to "color match" specific colors when a design enters production stage regardless of the equipment used to produce the color. This system has been widely adopted by graphic designers, reproduction and printing houses for a number of years now. The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. View a PMS Color Chart or view more about PMS color matching with promotional products.

Plate Change
When silk screen printing multiple colors on promotional products, the product is run through the screen printing machine once for each color in your imprint. Each time the product is run through we will "change the imprinting plate" to add the next color in your artwork. You may have a plate change charge or a second color run charge depending on which promotional product you are imprinting.

Pre-Consumer Recycled Material
Post-consumer waste is distinguished from pre-consumer waste, which is the reintroduction of manufacturing scrap (such as trimmings from paper production, defective aluminum cans, etc.) back into the manufacturing process. Pre-consumer recycling is commonly used in manufacturing industries, and is often not considered recycling in the traditional sense.

Pre-Production Proof
An actual sample of your promotional products with your company logo printed on it. Read more about pre-production proofs.

Polycarbonate Plastic (or Polycarb)
A hard and firm plastic used to make sport water bottles, usually made in translucent colors. View polycarbonate water bottles.

Portable Document Images (PDF Image Files)
Portable Document Format (PDF) is a file format created by Adobe Systems in 1993 for document exchange. PDF is used for representing two-dimensional documents in a manner independent of the application software, hardware, and operating system. Each PDF file encapsulates a complete description of a fixed-layout 2D document (and, with Acrobat 3D, embedded 3D documents) that includes the text, fonts, images, and 2D vector graphics which compose the documents. PDF files are preferred for scanning and catalog printing.

Portable Network Graphics (PNG Image Files)
Portable Network Graphics (PNG) is a bitmapped image format that employs lossless data compression. PNG was created to improve upon and replace GIF (Graphics Interchange Format) as an image-file format not requiring a patent license. The PNG acronym is optionally recursive, unofficially standing for “PNG's Not GIF”. We accept PNG Files, however we prefer vector art in a .AI. or .EPS format.

Post-Consumer Recycled Material
Post-consumer waste is a waste type produced by the end consumer of a material stream; that is, where the waste-producing use did not involve the production of another product. Quite commonly, it is simply the garbage that individuals routinely discard, either in a waste receptacle or a dump, or by littering, incinerating, pouring down the drain, or washing into the gutter. Post-consumer waste is distinguished from pre-consumer waste, which is the reintroduction of manufacturing scrap (such as trimmings from paper production, defective aluminum cans, etc.) back into the manufacturing process.

Promotional Products (or Promotional Items)
Refers to articles of merchandise that are used in marketing and communication programs. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns. The first known promotional products in the United States are commemorative buttons dating back to the election of George Washington in 1789. During the early 1800s there were some advertising calendars, rulers and wooden specialties, but there wasn’t an organized industry for the creation and distribution of promotional items until later in the 19th century. Today we can imprint or decorate anything with your company slogan.

Proof
An example of what your artwork will look like printed on the promotional product, they are typically emailed for your approval. Also see artwork pre-production e-proofs.

 

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