Promotional Products Glossary - F

Font
The collection of a typeface including the lower case, caps, numbers and special characters having unified design. This can be an important consideration when copy includes foreign terms or names with special characters. The different kinds and quantity of characters in a font will vary according to the manufacturer of the typesetting system. View our Standard Fonts for imprinting.

Full Color Digital Printing
A method of printing artwork using a 4 color process that usually allows for picture image quality. In full color digital printing our printing facilities only have to run your promotional product through the printing machines once, as opposed to screen printing machines. With screen printing if we are printing 3-colors we will have to send your products through the machines 3-times. Full color digital printing cost a little more but is worth it when printing multi-colored artwork.